Copy that makes wellness, beauty & food brands feel worth it.
Content marketing manager for beauty, wellness and food brands: strategy, lifecycle and copy that turns first orders into loyal customers.
Content strategy and copy, across the full funnel.
I plan and write content for DTC and CPG brands, from the first ad to the retention email.
Strategy
Campaigns, content calendars and brand voice.
Lifecycle & CRM
Subscription, replenishment and retention flows.
Product & Amazon
Website and PDP copy that converts.
Paid social
Ad concepts built to test and scale.
Editorial & SEO
Search-led brand content.
Selected work
Client work, email campaigns and published writing.
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I’m a content marketing manager and writer in New York City. I’ve built content for subscription-based haircare and CPG supplement brands, and written food, travel and culture stories for magazines. Off the clock, I draw, paint and try new recipes.